Goal: The goal is to get out the message that our world is changing and we have to make sure it changes for the better. It is trying to tell people that not only the planet is being harmed by global warming.Target Audience: The add seems to target young adults, maybe 20-35, who are worried about the environment and want to help. They are most likely educated about global warming, are a part of the middle to upper class, and willing to donate their time and money to the cause.
Advertising through Suggestions: This is a wake up call to the world. This is targeting environmentalist and animal lovers alike, warning them that if we don't do something soon were going to hurt the place we love most: earth. The ad is also suggesting that those who want to help can visit the website.
Photo 2.
Goal: This ad aims to influence people to buy the hand bag the woman is carrying. The ad is also trying to sell the brand name of the purse and the designer.Target Audience: The target audience is 18 to 30 year old woman who are trying to be fashionable with the hottest and latest fashions. It seems to apply to higher class people who have the money to purchase new fashions, such as the handbag.
Advertising through Suggestions: This ad uses the attractive, middle aged woman, trying to influence other woman that if they purchase the handbag, they will become more attractive. The ad is aiming to tell woman that the hip fashions are changing regularly and they have to stay caught up. And, with the handbag, the woman will have the hottest fashion.
Photo 3.
Goal: The goal of this photo is to convince people that shipping with the USPS is the right thing to do. The ad is also saying that the company has changed, becoming more reliable and with more delivery locations.
Target Audience: The audience is anyone over 18 who is in need of returning letters or sending packages to friends and family. It may be targeting Upper-Middle class people who can afford to send packages.
Advertising through Suggestions: Like I said before, this is advertising change. The ad is suggesting that people who are fed up with their packages taking weeks to reach their destination should use the USPS. Also, the ad is saying that anyone who is worried about their package or letter not reaching the destination should not be worried anymore because the service is more "reliable."
Dan,
ReplyDeleteThis is a fine start. Your consideration of the first ad is good, but I'm not sure why you start with the assumption that this ad is about global warming. It seems to me that this ad is trying to raise awareness about extinctions, which can be caused by a number of factors including global warming. Am I wrong to make this assumption? There are also a couple of weak arguments in your discussion of the other two ads. Why do you say that the USPS is targeting people who are "fed up?" You might be right to say this, but you need to back it up with some concrete observations. For example, you might point my attention to the capital letters or to the red background... In this assignment and in future assignments, it's important to remember to support your points with visual evidence.